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Sustainability is now a standard requirement in many procurement briefs. But the promotional products industry has a greenwashing problem: vague claims, unverifiable labels and products described as "eco" with no supporting evidence.

Sustainability is now a standard requirement in many procurement briefs. But the promotional products industry has a greenwashing problem: vague claims, unverifiable labels and products described as "eco" with no supporting evidence.

Sustainability is now a standard requirement in many procurement briefs. But the promotional products industry has a greenwashing problem: vague claims, unverifiable labels and products described as "eco" with no supporting evidence.

Discover what promotional products are, their uses, benefits, and the ordering process, elevating your brand's visibility and engagement.

Promotional products for a product launch serve a different purpose from standard event giveaways. They are not about volume or cost per unit. They are about reinforcing the story of the product, reaching the right

Choosing the right promotional products for an event comes down to four things: your audience, your budget per head, your lead time and what you want people to do with the item after the day is over.

Sustainability is now a standard requirement in many procurement briefs. But the promotional products industry has a greenwashing problem: vague claims, unverifiable labels and products described as "eco" with no supporting evidence.

Discover expert advice on creating a custom welcome kit to impress and support new hires, suitable for various roles and budgets.

A clear brief gets you a faster quote, a more accurate proof and fewer back-and-forth emails before the order goes into production. Most delays in branded merchandise orders come from incomplete information at the briefing stage, not from the supplier.

Festival merchandise helps organisers increase attendee engagement, improve event branding and create lasting visibility long after the event ends.